In today's tough business world it is really important to be different from everyone else. When customer loyalty changes quickly your marketing plan can really save the day. New marketing strategies can create a huge demand and attract more customers than traditional approaches. Today we are going to look at a few marketing strategies that have worked well for businesses around the globe to boost interest in what they offer.
A good way to succeed is to find a market that hasn't been explored yet which some people call a Blue Ocean Strategy. Instead of fighting for space in crowded markets why not look for and create a market where there isn't much competition? It might look tough but it can be done. A good example is Nintendo. They grew their market from just hardcore gamers to also include families and older people when they released the Wii. This brought in a lot of new customers.
One more method is using ads that people can engage with. In a time when technology is everywhere it is important to connect with your audience in new and exciting ways. Live streams webinars interactive games and lively presentations are all ways to do interactive advertising. These strategies get people interested and help more people recognize the brand. IKEA came up with a cool ad where people can create their own kitchen designs and this really boosted their sales.
Using content created by users is a pretty good new way to market. Getting your audience to post their thoughts and photos about your product or service can really help people notice your brand and trust it more. UGC helps show that your brand is trustworthy and it also gets the word out about it. GoPro really makes the most of videos that its users create since people love to share their exciting footage taken with the brand's cameras.
Finally a good example of a creative marketing approach is cause-related marketing which brings together a business and a charity to promote a brand product or service that helps both parties. Businesses can boost their reputation by connecting with important issues that matter to the people they want to reach. TOMS Shoes has a system where for every pair sold they give away another pair. When a pair of shoes is sold someone else gets a pair for free. This method really increases the company's sales by attracting customers who care about ethics.
Using these new marketing strategies you can boost the demand for what you sell like never before. Keep in mind that good marketing plans are based on research they bring fresh ideas and they connect with people while also considering what is happening in the market right now. Now is the moment to step away from what we always do and explore new ideas in marketing.
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